Analyze The Haagen Dazs Marketing Essay

Analyze The Haagen Dazs Marketing Essay Through this assignment we are going to analyze the Haagen Dazs ® brand and the strategy that theyre adapting, in order to achieve and maintain the luxury image of this product. The interesting thing with this brand is that it belongs in one of the most valuable brands, despite the fact that it belongs in a very difficult industry for luxury brands, as the ice cream industry which is considered as a low cost industry. But Haagen Dazs, by continuing its excellent job in quality and launching of new unique flavors, is still enjoying its premium brand position as well as high price and profit margins. This story will prove us how a brand in a low price selling industry and specific target group directions can differentiate its position and build a luxury brand icon and targeting in customers that are willing to pay premium price in order to taste the world best flavors. We will also notice that too much advertising in TV, Radio is not the key marketing issue, since Haagen Dazs has bee n mainly developed as a luxury ice cream due to the world of mouth advertising. It is impressive that this brand has made its first advertising TV campaign in 1983, after almost 60 years and having already being famous for its luxurious positioning and well known as the creator of the luxury ice-cream category. Haagen Dazs started its history in early 1920s, thanks to the dream of the young Reuben Mattus. Mr. Mattus was working in a family business, transferring with his bicycle ice creams to their customers in the streets of Bronx in New York. This small family business was developing business in the same local way until 1960. It was then that Mr. Mattus took the big decision, supported also from his wife, to change the function of the business and targeting in further development of their products. He set up the brand name Haagen Dazs and the company begun with three basic flavors, focusing always in premium quality production. This was the reason that the ingredients were only coming from their country of physical production. Dark chocolate from Belgium, vanilla beans from Madagascar, macadamia nuts from Hawaii. In contrast with other ice cream producers, Haagen Dazs is using a high percentage of milk and cream, to create an original and more dense ice cream. Fresh cream and egg yolk wer e used to give the ice creams a rich creamy flavor and fresh skimmed milk was used for the body and texture of the ice cream http://www.icmrindia.org, (viewed 21 March 2011) . Having reached the premium quality the product became famous very quickly, and the demand started growing due to the mouth advertising only. In the start, Haagen dazs ice creams were only placed in luxury shops in New York and after were further distributed in the southern coasts of United States. By 1973, the brand was further distributed in the entire cities of United States. The first Haagen Dazs shop has been opened in 1976, by Mr. Mattus daughter, Doris. This strategic move was resulted of a huge success and as a result Haagen dazs products were spread in all United States. In 1983 Haagen Dazs brand was sold in Pillsbury Company and then in General Mills group, since Pillsbury was acquired from General Mills in 2001. Pillsbury was truly committed to the dream of Mr. Mattus and the ice cream remained in the same quality level with a large variety of unique flavors, spreading the variety in more than 100 flavors, including ice cream, ice cream bars, ice cream cakes, frozen yogurts, sorbets. General Mills group is operating in a global level and has reported in 2009 $14,7 billion turnovers and net profits of $2,6 billion. (According to General Mills annual report, 2009). Untitled.png 2. Brand Analysis 2.1. Positioning Haagen Dazs is positioned, mainly based on its products and service differentiation. As we have referred, they are trying always to maintain the quality due to the special selected ingredients coming only from their physical country of origin. In addition the high cream density, with no excess air is offering truly unique ice cream experience. In order the quality to be ensured, the company is strictly testing daily not only the suppliers, but also all the phases of manufacturing processes. The company fulfills its brand image with a big variety produced only by the best ingredients around the world. Its position is also based on their image differentiation following always a luxury brand strategy. There is a specific logo with golden colors and black fonts in order to pass the luxurious icon. The logo is also accompanied with the moto made like no other ®. All the advertisements are focusing in highlighting the luxury flavors of the products and the unique exotic tastes. 2.2. Target Group Haagen Dazs has differentiated its target group from the start of its growth. While the ice-cream industry was considered worldwide as a low price industry and mostly targeting in small ages, haagen dazs has from the start been focus on adults, who love the luxurious ice cream flavors. An important reason for taking this choice, has been their premium price strategy, since only the financially independent adults could spend more money for high quality ice creams. The second target market, are the health conscious adults, who are interested in desserts but they prefer natural ingredients and low fat substitutes. Focusing only on these two target segments, they might have a small market potential, but the profit margins are much higher. With this differentiation Haagen dazs is playing alone in this interesting market field. 2.3. Segmentation Haagen Dazs is segmenting in its business according to three major segments. These segments are, demographic, socio-cultural and psychographic. Looking on demographics, the company focuses on adults who have higher income and could spend in luxuries as for example premium price ice-creams. But beside of the age, they often tend to approach couples, by relating many flavors with romance advertising and pleasure that can be earned when a couple tastes a haagen dazs dessert. The second one is the socio-cultural segmentation. Intercultural management has been very successful by the haagen dazs marketers. Big variety of flavors can cover any need according to each countrys habits. For example, Europeans have some preferences in alcohol drinking, while Asian people have preferences in teas. Islamic countries are negative in romance images, while western populations are more enthusiastic on that. The third segment is according to psychographic characteristics. There are many people who love luxurious brands and need of being members of this brand category. Usually they feel more special, different and in higher quality level than the others. These category of people are too emotionally linked to brands and since branding is mainly emotional based, this target segment is very important for Haagen Dazs. Thus, in the haagen dazs shops the company tries to train the franchisers to focus on a high quality service, behavior and keeping the products within a way that they can be always fresh and delicious. 3. SWOT Analysis Strengths Well known brand synonymous with a history of luxury, premium ice cream leader producer. Strong market position. Intelligent market targeting and segmentation. Weaknesses High distribution cost. Bad image of many franchise shops, non related with the brand image. Opportunities Ice cream market is growing. Outside lunching is increasing. Development of other markets, BRIC markets. New trend in creams placement, i.e. cinemas, ho.re.ca. Threats Ben Jerrys competition. Nestle integration in the premium price ice cream market. Increase of ingredients price, oil price, distribution cost. 4. Marketing Mix Product As we have referred the production of the product is based on high quality ingredients and rich creamy taste. The packaging is also important, having a specific protective cap to assure the material in each pot. The products are categorized by size, in individual cups, family caps, bars, sundae cones, and high weight packages for mass sales. (5kg, 10kg, etc). Very special flavors are often produced in limited quantities and higher prices, reminding the luxury brand strategy. Place Haagen dazs is directly distributed with refrigerated vehicles to the customers. Customers might be super markets, high class shops, high class restaurants, hotels, food industry chains, i.e., pizza hut, simply burgers, movie places, i.e. cinemas, movie selling shops, other known chains, i.e. IKEA, cruise boats and finally to the haagen dazs franchise shops. Price The brand is characterized of a premium price, which is excused due to the ingredients and the high taste quality. Price varies among the several flavors. Haagen dazs is still the price leader and the competition as for example Ben Jerrys, follows H. Dazs strategy. Promotion The product is not so much advertised in mass media as are TV, radio. It is mainly advertised in printed themes. All advertisements targeting in express the product quality and the differentiation against competition. Trade marketing is more developed than other means, sponsorships and events are also usual methods. Advertising is mainly focus in haagen dazs credentials. 5. Evaluation of H.D. brand Strategy -Recommendations Haagen Dazs is a very well established brand in the ice cream industry and has been successfully placed in many countries worldwide. Focusing on the adults has been a brilliant idea, because of income advantages, high tighten-emotional relationships with brand lifestyle. This generation is much more recognizing and desire high quality, in comparison with the youngest one, who looks more as turn around consumers. The company should continue targeting on the adults, but they must not forget that the younger generation is also growing. It might be a good period in start searching their mind and introducing the brand value to this generation as well. Romance flavors might not be so successful, because they are mainly addressed to younger ages. So, H.D. should also start target the younger couples, but with the appropriate advertising messages through different civilizations, ethics and moralities. For example, if you want to address in younger couples, advertising should have more sexy and funny images, but you have to pay attention in the different moralities. Nevertheless, if the company will develop such campaign, they should take in consideration that it has to be does with a much more spread advertizing messages depending on the country. The company is correct based on the original ingredients and this fact has given them the premium quality awareness worldwide. But taking in consideration that the population is growing rapidly, the brand might be prisoner in its own choices. The demand might not be able to be covered from the existing ingredient quantities, since they are reduced a lot every day. Reducing might also create price increases and then the brand could face many difficulties in remaining in the market. It might be the ideal time to rethink again their production recipes, or invest in ingredients production worldwide, which will offer them a competitive advantage. Resources and capabilities must be planned in a better way in order to face the future with more power. In order to develop internationally, they have to focus more in the exclusive haagen dazs shops, who are expressing the brand icon in the several markets. H.D. looks weaker in this development in international field and competition in many places is more powerful. They can train their franchisers, or establish Franchise supervisor managers and trainers. Personal relationship and selling must also be more developed in this sector of exclusive shops. The development of the Brand internationally and premium price strategy has been enough successful, but in many countries as China, the brand is luxury, but so luxury that is placed only in too much luxury places. After a research in the web, I found a very characteristic statement of Mr. Eddie Lu, marketing manager of H.D. in Shanghai, which signifies this problem: In Beijing, freezers selling Haagen Dazs stand proudly in the lobbies of five star hotels. The price for a pint of Swiss vanilla: $10, compared to $3 in the U.S. However people dont mind paying for prestige items, especially if they are foreign. This issue has to be serious taken under consideration, since Middle East and the BRIC countries are the most potential markets and you cannot leave them outside of your growth strategies. After my research for this assignment, I have realized that H.D. has a very small market share in many countries of Middle East. They have for example to invest more in finding flavors more suitable to these populations. 6. Conclusion Ice cream is a very dynamic industry, which is growing every day. Haagen Dazs is at the moment the global leader in this field, but no one is certain that they can be always in this position. Time passes, lifestyle changes, leading markets are changing and this fact means that marketers of Haagen Dazs should work a lot in adjust their strategy in the new challenges that are in front of us. The brand is dominating the ice cream market for many years, but external and internal factors should be reconsidered in order to face future with success. The marketing mix of haagen dazs is really impressive and offered to the brand, the luxury image and brand equity for years. By continue being committed in their ingredients strategy, correcting things that we referred as logistics, production, resources, growth gaps, attention to intercultural ethics-morals, norms, franchising strategy improvement, Haagen Dazs can definitely continue being a golden brand and situated always ahead of competition as they have been doing for many years in the past.

Managing Food Allergies and Intolerances in the Hospitality Sector Essay

A food allergy is the response of the body to a food or protein the body perceives as injurious and therefore produces antibodies (Eigenmann, 2009). Highly popular are allergies towards nuts, eggs or seafood. The symptoms can vary from swelling of the throat or mouth, skin reactions, noxious feeling, breathing difficulties or even collapse (Busky, 2012). Intolerance on the other hand is the reaction when the body is not able to deal or digest a kind of food because the body misses or cannot produce certain enzymes. Most commonly known are lactose and gluten intolerances which are coeliac disorders. Triggering a malabsorption of several nutritional ingredients the sufferer has to deal with indigestion, mild abdominal (stomach) pain, bloating, occasional changes in bowel habit, such as episodes of mild diarrhoea or constipation, loss of appetite, weight loss or even vomiting (National Health Services). All these symptoms give high restrictions during daily life and require careful attention. Further the term of anaphylaxis appears quite often in the context of food allergy. Anaphylaxis describes an extreme form of imunsystem reaction to a chemical contact with of a substance of the sufferer within the environment. It impinges on the whole body and can in worst cases lead to an anaphylactic shock which often causes death (National Health Services). The British Allergy Foundation stated that in 2012 up to 21 million people in the UK are affected by food allergies and that almost 10 million of them are suffering from more than one allergy. They further estimated that by the year 2015 almost 50 per cent of the Europeans will suffer from an allergy. These facts are already allowing an insight into the importance of the topic in the hospitality industry and its uprising as a contemporary issue of increasing significance. In the following section some general information and research and three food allergy organizations will be presented more in detail. The topic will be presented with a detailed view on the approach in restaurants. The key findings will be evaluated and summarized in the conclusion. Discussion General Information Allergens in food are not always labelled and indicated on product or menu items. Further as per the findings of Pratten and Towers (2003) there is high education and training for hospitality workers in terms of food hygiene and preparation but with no deeper focus on handling food allergies. Eating out therefore becomes a difficult challenge especially for families. Especially, after reviewing a study of Cathy A. Enz on behalf of the Cornell Hospitality Quarterly in 2004. Her findings show that for restaurant managers and owners the level of concerns regarding food allergies lays only with 3,3 % (out of 100%) and is ranked on the sixed position out of eight criteria (see appendix, exhibit 1). As per Allergykids. com four in ten UK school children have an allergic condition. Hence the parents have to control and watch after their children much more to ensure their well-being. The founder and CEO of Allergyeats. com, Paul Antico states â€Å"First and foremost, I’m a dad of kids who have food allergies. I understand the concerns of parents and know what it’s like to be constantly on guard. † Adding to this statement, seven out of ten sufferers say their allergy has an adverse effect on their lives (Allergykids. com, 2012). This is clearly showing the impact on the hospitality and the need for adaption in the service offer. Within the issue of Food Allergies there have been several approaches to ease and make the topic more valid and accessible on the consumer as well as on the service providers ‘point of view. The Food Allergen Labeling and Consumer Protection Act One step was the Food Allergen Labeling and Consumer Protection Act of the second of August of 2004 which came into effect on the first of August 2006. It obliges manufacturers to label and indicate common allergens like nuts or milk on their product on a clear and comprehensible way (Food and Drug Administration, 2004). Whereas it is questionable if the consumer can be assured by this with correct labeling. The Food and Drug Administration is randomly inspecting different food packaging for the allergen label but it is shady if some products might just slip through and give wrong indications for the consumer. Nevertheless nowadays there is a wide range of products (for example in a supermarket with an average of 50,000 products (Google Answeres)) and most of them are food items. Therefore the control of all packaging becomes a heavy challenge. However the first step is the mplementation of such a law. Regarding the fact that the Act is in effect since 2006 it can be estimated that products have been relabeled over the years and especially new products introduced the allergen label by entering the market. The Gluten Free and Allergy Free Passport The Gluten Free and Allergy Free Passport organization are â€Å"Educating the World about Food & Travel since 2005† (GFPassport, 2012). The below graph is showing their approach to necessary communication between restaurant and allergy sufferer: Fig. 1 Gluten & Allergy Free Passport, 2012 On both sides, on the guest perspective and the restaurant perspective there should be previous education. The Guest, in this case the allergy sufferer needs to assess his comfort level by for example talking to the wait staff. After identifying the eating options the guest conducts the pre planning and starts the interaction with the restaurant. Communication the guest? s needs and specifications are crucial and the first step in the interaction. Ordering the meal and receiving it, the guest should provide feedback about his experience. At the same time not only the guest has to be cautious, the wait staff and the cooks have to understand the guest needs and facilitate the specification ordered by fully ensuring safety for the guest. After the meal is delivered the staff should follow-up not only for the well-being of the guest but also to apply critical feedback. The Chef? s Card To ease this communication between the customer and the restaurant some organisation like the Allergy Free Table LLC company introduced a useful tool. The company is trying to educate and provide information in that area. But not only the provision of important information about allergies and intolerances, facts and figures, problems and risks is their aim but they also giving solutions to make daily life for allergy sufferers easier. One of their approaches is the Chef? s card. It is similar to a business card indicating the allergy of the consumer, the degree of the allergy and the actions to be taken in case of an allergic reaction. Example of Layout of Chef? s Card: Fig. 2: Allergy Chef? s Card (Allergy Free Table, LLC, 2012) The Allergy Free Table LLC.  Co provides sample cards and individual adjusted templates which are provided for free download and print out on their website. This approach is widely spread and having a look through the World Wide Web a lot of positive comments regarding this idea can be found. On the forum for Food Allergy Support, members are commenting â€Å"We go out eat a lot and we use the Chef? s Card [†¦]†, â€Å"[†¦] the cards are useful [†¦]† or â€Å"[†¦] I’m all for chef cards! [†¦]†. Further there can be services found other online services as SelectWisely. com which is providing Chef? Card with the focus on people travelling and therefore translating them in the respective language. From the customer and the restaurants perspective the Chef? s Card is an effective approach to this serious issue. The customer receives the feeling to be taken more serious with the special demand. Further for example the wait staff have something to hold in the hands, which can be handed over to the kitchen staff and results in more security as the level of miscommunications is narrowed. Particularly while travelling the Chef? Card is relieving the customer from feeling stressed eating out as well the restaurant obtains a clear guideline to handle the guest conveniently and most important safely. To sum up the approach of the Chef? s Card is an innovative approach which eases the concern of food allergy issues in restaurant for both parties. The Food Allergy and Anaphylaxis Network Despite many online communities (e. g. the Allergy Free Table LLC. Co) are providing information the most popular one might be the Food Allergy and Anaphylaxis Network. The Food Allergy and Anaphylaxis Network (FAAN) are calling themselves the â€Å"most trusted source of information† and can record over 22,000 memberships in the year 2012 (FAAN, 2012). The network is funded by the annual membership fees, donations and charity events like the yearly FAAN Walk for Food Allergy. They are committed to increase the awareness of the impact and implications of Food Allergies, the provision of education for young and old, advocate further research into the topic. The FAAN offers programs like the â€Å"Safe@School† program which is a package including nformation material as well as implementation and management strategies for schools (FAAN, 2012). Moreover they understood that â€Å"Eating away from home can pose a significant risk to people affected by food allergy. Research suggests that close to half of fatal food allergy reactions are triggered by food served by a restaurant or other food service establishment† (FAAN, 2012). So they are approaching restaurateurs directly and are calling up on more training for hospitality staff: â€Å"Education, cooperation, and teamwork are the keys to safely serving a guest who has food allergies. All food service staff – including restaurant managers, servers, and kitchen staff – must become familiar with the issues surrounding food allergies and the proper way to answer guests’ questions. Further, they must know what to do if an allergic reaction occurs. † The network emphasises on cooperation between the restaurants and customers to ease the barriers and to diminish the risks for allergy sufferers while eating out. The handbook for training of hospitality staff is only one of the collections of information which is provided for free on the FAAN? s homepage. Reviewing the amount of information which is available especially online restaurateurs should no longer hesitate to implement the handling of food allergies as an inherent part of their standards and policies. Much information is available for free and some managerial strategies and ,of course training sessions, will cost some money. Nevertheless this undertaking is not too difficult as food safety and hygiene procedures are already applied in gastronomic enterprises. As shown above the need for an extension to allergy concerns from the customers? side is omnipresent. Although that the adaption of this issue will cost time and money in return target markets and customer acquisition will be promoted. The Trend of Labelling Menu Items Food labelling is only mandatory for products coming from the manufacturer, so those which are e. g. bought in supermarkets and grocery shops. This labelling format has been improved by the Codex Alimentarius by the Commission of the Food and Agriculture Organization of the United Nations and the World Health Organization in 2003 also adapted by the European Parliament and one year later in the USA. It regulated that foods triggering ensitive reactions have to be labelled. Current discussions about having restaurants to label their menu items are on-going but â€Å"[†¦] the restaurant industry argued that mandatory labeling would be a significant burden on most restaurants, the majority of which are small businesses that do not have the technical ability and/or knowledge to provide and publish such data† (Pizam, 2011). Restaurants mostly object menu labeling. Small businesses only produce in small amounts and menu items change frequently which would imply additional financial expenditures on the menu design. Further restaurants are arguing that the demand for labeled menus is not high enough. Attempts with calorie and fat indications mostly failed in past years. The demand for low calorie and low fat items in comparison to the conventional products was not high enough (Din, Zahari, Otham, Abas, 2012). It is questionable if this failure of menu indications is significant in the debate about labeling menus for allergy sufferers (Pizam, 2011). The quoted arguments are comprehensible but the extreme defensive attitude should be dropped. The request for menu labeling must not be a generalized demand but a compromise could be formed. Restaurants could have some additional menus indicating a detailed description of the menu ingredients. Other than that the restaurant might be able to guarantee that the cook on shift knows all its products and ingredients. This could be done by narrowing the amount of suppliers, brands and by maintaining the supplier for basic products. Maintaining loyal to a supplier as a plus would reduce purchase costs as restaurants receive better prices with long-term contracts. Conclusion Concluding from the findings the issue of food allergies in restaurants will be of increasing concern in the following years. Therefore there is every indication to find common approaches and standards to build up a convenient interrelation between customers and restaurants. The customer, most of all, needs to develop the trust to the restaurateur of being served in a serious and safe manner. The presented concept of the Chef? s Card is a recommendable and effective way to ease the communication for the special requirements of an allergy sufferer. Further the restaurant can handle the conveyed responsibility with more secureness and assurance. As the research has shown labelling the menu to needs of allergy sufferers is still in heavy discussion. Nevertheless a common standard should be introduced in order for the restaurant to clearly follow any special requests. To conclude in the future an overall standard is required in restaurants. Procedures should be extended and the implementation of allergy handling should be a standard for all gastronomy venues. The load of information is immense and the accessibility is there. Hence restaurants have little excuse too not implement some new strategies in their procedures. Although staff turnover is very high in the hospitality sector which is complicating the demand for additional training, hygiene and food safety instructions are mandatory for all hospitality staff. So why not extend and cover the issue of food allergies at the same time. Consequently restaurants could be labelled as being trained in allergy concerns and customers can easily choose to eat out.

Want to Know More About Toulmin Argument Essay Topics?

Want to Know More About Toulmin Argument Essay Topics? The Battle Over Toulmin Argument Essay Topics and How to Win It By inserting the warrant between the data and the claim, however, would produce the argument clearer. This assertion is connected to the dilemma of educational resources. It also, of course may have a rebuttal. Toulmin believed that for an excellent argument to be successful, it needs to supply decent justification for a claim. A very good argumentative essay is called to clearly show your capability to compose a good statement and defend your point with arguments. The only means to counter a deductive argument is to prove that the premise isn't valid. When writing a Toulmin argument, it's important to keep in mind that you're not analyzing the argument based on whether you agree, but whether the arguer did an excellent job presenting his case. Toulmin arguments also have a rebuttal section recognizing an opposing perspective. In contrast to absolutists' theoretical arguments, Toulmin's practical argument is designed to concentrate on the justificatory role of argumentation, rather than the inferential use of theoretical arguments. Such views enable a new approach to the issue, which we all would like to discover a solution for. The Little-Known Secrets to Toulmin Argument Essay Topics Often children don't need to be placed into a distinctive class as it would make them stand out. They are told that they have to get good grades to be good children. They also all learn in different ways. Children ought to be shown how important learning is, and schooling isn't the means to do it. What Does Toulmin Argument Essay Topics Mean? The expression Rogerian essay can throw off plenty of individuals. Help you can do a little research paper. Argumentative writings is a particular kind of a paper. Please be sure that your essay is written in third individual. Homework makes it hard for students to concentrate on learning since they are exceedingly busy writing essays and filling out worksheets to concentrate on the material itself. Writing Commons has an abundance of resources for virtually any sort of writing you can imagine. Writing a great argumentative essay students should remember that emotional language isn't an actual evidence, moreover within this instance it can decrease your grade significantly. The New Fuss About Toulmin Argument Essay Topics Toulmin analyses are excellent tools to utilize in circumstances where the issue is complex and there's not an obvious solution. An excellent science magazine would dig deeper for example, gun control isn't the only factor involved, he wrote. The image proves that there might be a need to return and re-visit unique actions so as to fully support all regions of the argument. The system incorporates 94 relevant aspects to produce its analysis, which utilizes neural network statistica l practices. It is likewise very important to research natural variations. The 3 methods of argument structure have similarities in addition to differences. Toulmin arguments take into consideration the intricate nature of the majority of situations. To put it differently, a normally sound argument may be invalidated as a consequence of those distinctive circumstances. Other studies in mice have proven that the sugar is connected with hearing loss. Not every kid will suffer from a number of the things but there's a chance that a number of the children will and with the effects which I have discussed it wouldn't be a risk I am ready to take. It's obvious that we still must educate, inspire, and empower every person to demand more from our worldwide food system. Exercising daily for a minimum of 30 minutes positively impacts mood, weight and wellness. The Toulmin Argument Essay Topics Stories Therefore, there might be other things which influence the specific effects in school. Some stude nts can put very little work into a course and get an A, though other students work very hard and just receive Cs. Fantastic grades should not be equated with learning since they are extremely different things. There might be some variation based on the school and teacher. A Secret Weapon for Toulmin Argument Essay Topics Failure to comprehend the pure climate change will allow it to be impossible to counter the issue of global warming. Therefore, there's a need to prevent the rising of the temperatures before it's too late. When it can be argued that the increase in temperature is extremely gradual, it's important to think about the upcoming generation. Make certain you select a topic with two opposing sides. America, you're at the surface of your game. It's far better if you can discover a topic yourself, because in this situation that you don't have to write about things you don't have any idea about. To begin with, you will opt for a subject of interest. Be clever pi ck a topic that you're good in and need to find out more about.

Examples Of Dehumanization In The Book Night - 1183 Words

Stealing everything they have, treating them like animals, and taking their lives. These are all examples of dehumanization that millions of Jews experienced during the Holocaust. The book, Night, by Holocaust survivor Elie Wiesel, provides an overview of Elie’s experiences during the Holocaust, and there were a multitude of ways that Elie and his inmates were dehumanized. It all started in 1944, when Elie and his family were deported from their home in Sighet and taken to the Auschwitz concentration camp. When they arrived, they had to leave their possessions on the train and went into the concentration camp where all of his family except his father were murdered. Elie and his father were dehumanized even more by looking just like†¦show more content†¦There was a pile there already. New suits, old ones, torn overcoats, rags. For us it meant true equality: nakedness† (Wiesel 35). This is dehumanization because the Nazis once again took the Jews’ pos sessions away and it is not right to take away their clothes when they need them to survive in the harsh climate. Instead, they received striped shirts and pants that did very little to keep them protected. In short, one reason why the theme of Night is dehumanization is because the Nazis took away pretty much everything that the Jews owned. Secondly, the Nazis treated the Jews like animals rather than humans at the concentration camps. To start, they were herded around from place to place just like animals are. The book said that the prisoners from the different blocks were forced to fall into ranks and were forced to march and run to another concentration camp, and the SS (Schutzstaffel) made sure they kept going and sustained the pace. If they failed to do that, someone from the SS shot them (Wiesel 84-85). The Jews were basically herded to another concentration camp, just like animals are herded from one pasture to another. Next, the prisoners were also treated like animal s because they got little food and did what they need to in order to survive. The text states, â€Å"In the wagon where the bread had landed, a battle had ensued. Men were hurling themselvesShow MoreRelatedPeople Hating People throughout History793 Words   |  3 Pageswill notice how the guards were treating the dead, which was like sacks of flour, and they will also notice how the living had to share clothing and different provisions from the dead to survive. Considering that, it is clearly present that with dehumanization around, those who are being dehumanized are not treated fairly which is not right because everyone deserves to be treated fairly. 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The film, which complemented â€Å"Night† by Elie Wiesel by the similarity of themes, but a totally different plot was the film titled, â€Å"Boys Don t Cry† Directed by: Kimberly PeirceRead MoreHunger Games vs.Holocaust Essay examples1273 Words   |  6 PagesEnglish Literature April 22, 2012 The Hunger Games: and the role of Dehumanization The concept of dehumanization has applied to various religions, races, and nationalities throughout history.  Jews have been persecuted throughout history.  They were first enslaved during biblical times then during the Second World War they were sent to death  camps.      Dehumanization allows powerful people to make tough decisions in a more distant, cold, and rational manner (252 Haslam). In the fictional novelRead MoreDehumanization in Night, by Elie Wiesel Essay916 Words   |  4 Pages In F. Scott Fitzgerald’s book, Tender is the Night, Fitzgerald writes â€Å"He was so terrible that he was no longer terrible, only dehumanized†. This idea of how people could become almost unimaginably cruel due to dehumanization corresponds with the Jews experience in the Holocaust. The Holocaust was the ruthless massacre of Jewish people, and other people who were consider to be vermin to the predetermined Aryan race in the 1940s. One holocaust survivor and victim was Elie Wiesel, Nobel Peace PrizeRead MoreExamples Of Dehumanization In Night By Elie Wiesel844 Words   |  4 Pagesnovel Night by Elie Wiesel is about a protagonist’s personal experience during World War II as a Jew. Despite ominous signs, among many other Jews, Wiesel an d his family failed to vacate, because they believed that the Fascists would not maltreat them. Consequently, the Jews were sent to concentration camps. Since the Jews were isolated and deprived of positive human qualities, the concentration camps connect to alienation and dehumanization. Moreover, it violates Human Rights. For example, the campsRead MoreThe Common Theme Of Dehumanization In Night By Elie Wiesel1421 Words   |  6 PagesJews went through during the Holocaust. During the period of 1944 - 1945, a man by the name of Elie Wiesel was one of the millions of Jews that were experiencing the wrath of Hitler’s destruction in the form of intense labor and starvation. The novel Night written by the same man, Elie Wiesel, highlights the constant struggle they faced every single day during the war. From the first acts of throwing the Jews into ghettos, to the grueling intensive labor the men went through at the concentration campsRead MoreEssay on Frederick Douglas1606 W ords   |  7 Pagesmothers were taken away before the baby reached one year old. He believes this was probably done to break the bond of affection between the mother and the child. In Douglass own case, he only remembered seeing his mother four or five times, during the night, when she had to walk twelve miles each time just to be able to see her own son for a little while. When she died, Douglass wasnt allowed to go to her burial. He was just told she was dead afterwards. Douglass didnt feel much hearing the news becauseRead MoreSlavery And Its Effects On Society Essay1743 Words   |  7 PagesAmericans suffered and were mistreated throughout years, due to the existence of segregation of color. Individuals were treated like toys, objects, tortured, and killed for the fact of that their color of their skin is different. As stated before, dehumanization has existed since 1619, when the dutch traders captured the African Americans, where they suffered cruel treatment. They were set in terrible conditions, were closer to death due to the fact that the ships contained diseases. The ship s containedRead MoreZombies Are Boring : The Zombie Plague1134 Words   |  5 Pagessixth-grade English teacher, Miss Alcott†¦ This was probably one of the first infected†¦ just another day at the office when she gets by some New York whacko while loading up on spring mix at the corner deli s Salad Lounge. Full of plague but unaware. That night the shivers came, and the legendary bad dreams†¦ She returns to her cubicle the next day because she hasn t taken a sick day in years. Then transformation, (Whitehead 18-19). The amount of detail devoted to a single zombie is disproportionate comparedRead MoreRay Bradbury s Fahrenheit 4511120 Words   |  5 Pagesor bad, typically a totalitarian or environmentally degraded one† (Oxford Dictionary). However, it may not be so far from nonfiction as had been thought. The modern United States is starting to express tra its that classify a dystopia, such as dehumanization, individuality suppression, and the ever-growing gap between upper and lower class. The United States is heading down the path of becoming a dystopian society. Citizens in the United States have the same general behavior as those in Ray Bradbury’s